The 2018 Territorial Communications Summit will be held at Territorial Headquarters in Atlanta, Georgia, September 11th-13th. The Summit is a time for officers and communications professionals to come together to learn more about telling The Salvation Army’s story and sharing information in the constantly changing world of communications.

Schedule

Tuesday, September 11th

5:00PM Registration & Networking
6:25PM General Session I – Welcome Dinner – “A Love Supreme” – Taylor Smiley, The Richards Group

Wednesday, September 12th

8:00AM Coffee

8:30AM  – 10:00AM  General Session II – Ignite Challenge – Commissioner Willis Howell

 10:00AM – 10:30AM BREAK                                                                                      

10:30AM – 11:45AM  Workshop I

  1. Engaging Your Online Audience – Elizabeth Clayton & Scott Luther, The Richards Group
  2. Protecting the Brand – Cassidy Wren, The Richards Group
  3. Building a Successful Media Strategy – Megan Musar, The Richards Group

12:00PM –  12:45PM LUNCH            

1:00PM – 2:15PM Workshop II

  1. Engaging Your Online Audience – Elizabeth Clayton & Scott Luther, The Richards Group
  2. Protecting the Brand – Cassidy Wren, The Richards Group
  3. Building a Successful Media Strategy – Megan Musar, The Richards Group          

2:30PM – 3:45PM  General Session III – Power Talks
Power of Communication during Disaster – Jeff Jellets, Southern Territorial Disaster Coordinator
We’ve had a Crisis! Now What? – Chris McGown, KT Divisional Communications Director
Unshaken: Pitch with Peace and Confidence – Taylor Smiley, The Richards Group

4:00PM *Those signed up for a visit to the Evangeline Booth College with a tour of the Southern Historical Center will load vans for departure; Dinner Included*

All other Delegates – Dinner on your own

Thursday, September 13th

8:00AM Coffee

8:30AM Devotions

9:00AM –  10:15AM Workshop III

  1. Everything you need to know about Facebook Advertising – Jeff Kauffman, The Richards Group
  2. Easy Ways to Raise Awareness – Cindy Fuller, AOK Divisional Communications Director, Philip Burn, TX Divisional Communications Director, Shelley Henderson, NSC Divisional Communications Director
  3. Getting the Most from Classy – Marika McKissick, Digital Marketing Strategist

10:15AM –  10:30AM BREAK     

10:30AM – 11:45AM Workshop IV

  1. Everything you need to know about Facebook Advertising – Jeff Kauffman, The Richards Group
  2. Amplifying your Message during Christmas – Stephanie Fitzherbert, The Richards Group
  3. Sharing a Powerful Story on Multiple Platforms – Daphne Nabors, ALM Divisional Communications Director

12:00PM – 1:00PM  LUNCH

1:15PM – 2:30PM Workshop V

  1. Elevate Your Social Media Channels – Jenn Moya, TX Assistant Divisional Communications Director, Ashley Seager, NSC Divisional Social Media Manager, Joseph Cohen, National Headquarters Communications Manager, Jeff Kauffman, The Richards Group
  2. Amplifying your Message during Christmas – Stephanie Fitzherbert, The Richards Group

2:45PM – 3:30PM General Session IV – “The Upside of Disasters: Sharing the Army’s Ministry During Natural Crises” Speaker – Elizabeth Clayton, The Richards Group

Workshop Descriptions

Engaging Your Online Audience – Elizabeth Clayton & Scott Luther, The Richards Group
You have 7 seconds to grab an individual’s attention online, and less than that in some cases. With national, local and external perspectives, this workshop will cover online communication strategies and plans, including websites and social media.

Protecting the Brand – Cassidy Wren, The Richards Group
How do you engage in effective reputation management and fulfill your role in presenting and protecting the brand of The Salvation Army? Learn how to bring the brand to life in communications activities and materials and also how to review content and protect against brand infringement.

Building a Successful Media Strategy – Megan Musar, The Richards Group
Ever wonder if proposals from your local media vendors are a good value? Or, which media channels will best achieve your goals? Come to learn the basics of putting together an effective media plan that will maximize your advertising budget.

Everything you need to know about Facebook Advertising – Jeff Kauffman, The Richards Group
Learn how to use the world’s most powerful social platform to build positive engagement and donations. This workshop will dive into why Facebook advertising will be more important than ever in the near future, how it works, and how you can take advantage of it at the local level.

Getting the Most from Classy – Marika McKissick, Southern Territorial Headquarters Digital Marketing Strategist
Learn all about Classy online fundraising platform used by The Salvation Army and 4,000+ of the world’s top non-profit and social enterprises.  Discover the types of campaigns available on Classy, how The Salvation Army currently uses the platform and all the benefits of using Classy versus other platforms.

Easy Ways to Raise Awareness – Cindy Fuller, AOK Divisional Communications Director, Philip Burn, TX Divisional Communications Director, Shelley Henderson, NSC Divisional Communications Director
Discover creative ways for you to raise awareness about the impact The Salvation Army is making in your community.

Amplifying your Message during Christmas – Stephanie Fitzherbert, The Richards Group
During this workshop, we will take a look at the upcoming holiday season and discuss ways that we can rally together to amplify our voice. We’ll walk through key moments throughout the Red Kettle Campaign and discuss the “megaphones” we can enlist to ensure The Salvation Army’s messages break through.

Sharing a Powerful Story on Multiple Platforms – Daphne Nabors, ALM Divisional Communications Director
From social media channels to blogs, print publications and marketing efforts, there are many ways to share the stories we gather about The Salvation Army’s work in our communities. In this workshop, we will discuss how you can get the most mileage out of every story.

Elevate Your Social Media Channels – Jenn Moya, TX Assistant Divisional Communications Director, Ashley Seager, NSC Divisional Social Media Manager, Joseph Cohen, National Headquarters Communications Manager, Jeff Kauffman, The Richards Group
Discover how to get the most from your social media channels by soaking up countless tips on how to leverage your Family Store social pages to increase foot-traffic and maximize your creative content to be used across different platforms.

 

 

Please reach out to Chris Priest or Meagan Hofer with any questions!